Emmanuel Vivier' blog: Buzz, Digital, Viral & social media marketing expert

Ford a décidé d'utiliser l'hologramme comme objet publicitaire... pour le lancement de http://fordbmax.com/. Peerindex (un concurrent de Klout) propose aux "influents" de recevoir cet hologramme : http://www.peerindex.com/vip/bmax

Payer pour devenir un peu plus populaire auprès de ses amis… C’est en somme le nouveau concept que Facebook est actuellement en train de tester, selon plusieurs blogs américains spécialisés. Baptisée « Highlight », cette nouvelle fonctionnalité permettrait, en effet, aux membres du réseau de booster la visibilité de leurs statuts auprès de leurs amis. ne option qui pourrait connaître un certain succès, ou non, auprès des utilisateurs les plus narcissiques. En effet, depuis la mise en place du mode Timeline, en moyenne, seuls 12% de vos amis voient apparaître vos changements de statut sur leur fil d’actualité. Selon les informations connues aujourd’hui, deux modes de l’option « Highlight » seraient actuellement testés : l’un gratuit pour évaluer si les utilisateurs sont intéressés, l’autre payant proposant ce nouveau service pour deux dollars.

Microsoft is adding a new Sidebar to Bing search that shows your contacts and activity on all your social networks, including Facebook, Twitter, and — yes — Google+.
Google drew a lot of fire earlier this year by integrating information from Google+ into search results.
The big problem with this is that Google doesn't offer info from other social networks, like Facebook and Twitter, as prominently. And some data from those networks isn't available through Google at all because Google didn't sign the business deals it needs to get them. Microsoft did. And it's using this access to trump Google in social search.

Asia is becoming a giant too on Facebook...

It's interesting to see how fast luxury brands get used to new standards of digital communication and marketing. More than 360° communication, important thing today is to share a maximum of experience with your audience, your fans, your consumers... It's in this objective that Jimmy Choo launched only few days ago a special micro website converging with all digital social networks and technologies available : Jimmy Choo 247. First of all Jimmy Choo 247 is a line's brand, but today is an open and collaborative platform. After a first registration via email or with a Facebook account (ideal to create a database), people can publish pictures from their looks in Jimmy Choo, shoes and bags are welcome. From New-York to Tokyo, passing by Los-Angeles, Paris or Beijing, all big cities are getting in Jimmy Choo. From showcases to the street, from the street to "digital showcases", it's really an excellent laboratory for trends and a good branding making. Still only one uncertainty, we don't know in the long run, what will happen with all these new tools. More info : http://www.soblacktie.com/

Nes (Coffee) just created a great guerilla marketing action in Paris including real interactivity with the audience. Simple and fun, to reach a youth target. More info : http://www.facebook.com/NES

Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012. This, of course, pales in comparison to Facebook’s whopping 405 minutes, yet when compared with Twitter’s 21 minutes, it’s evident that Tumblr users are actively engaged with the platform’s content. comScore data from January 2012 showed that US unique visitors to Tumblr grew significantly from November 2010 to 2011. Over the course of a year, Tumblr garnered an additional 9 million unique visitors, reaching nearly 16 million unique visitors by November 2011.

Another great presentation of Helge Tenno... The real impact & challenge of Internet is not about technology but about perspective... Stop focusing on marketing to consumers before they buy... post purchase marketing is key... the product is an invitation to the marketing relationship.