Jan 27
The art of pimping video case studies (2/2)
via vimeo.com
Because even the worst advertising campaign will always look good in a case study video if you use enough pimping! http://vimeo.com/35698258
Jan 27
The art of creating a great case study videos for advertising awards...
via slideshare.net
A clear, and great presentation about creating a great case study videos for advertising awards...
Jan 25
INFLUENCE: understanding the new rules
via slideshare.net
Another great presentation from Mobile Youth...
Jan 21
CHART OF THE DAY: Apple Is Now Twice As Valuable As Google
No wonder that Google bought Motorola... Is mobile going to be the big coming fight...
Jan 8
Man Embraces Useless Machines, and Absurdity Ensues
via nytimes.com
Great artist and great articles from the NYTimes!
Jan 6
Nice! Learn how to make a viral video with Jalouse Magazine :)
Une Fille Comme Les Autres from Jalouse blog on Vimeo.
via nellyrodilab.com
I thinkJalouse found a great, sweet, fresh idea to do a viral video while keeping it premium...A great example that is not very common in the newspaper industry...
Jan 4
IKEA great Buzz Marketing action : The Facebook BIG Sleepover
After finding a Facebook group with almost 100,000 people called “I Wanna Have A Sleepover In Ikea“… IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. What a great way to turn fans into advocates.
Not only was it a PR stunt, but a great way to actually have people test out products like mattresses for longer than 10 minutes! Complete with a sleep expert on hand for advice.
This is a great example of guerilla marketing that not only generates a great amount of PR but engages with brands fans (show them that the brand listen to them by responding to a 100.000 Facebook group dream), creates ambassadors (think how vocal and passionate will be the participants) and even spread a key message : take more time to choose your mattress.... Great job!
